Sociability evaluation methods for interactive television
نویسنده
چکیده
This paper describes our doctoral research project about sociability evaluation methods for interactive television. First, the two main research questions are formulated, which address the core aspects of our research: creating guidelines to evaluate the sociability of interactive television and adapting the method of user testing to detect sociability issues in interactive television. Previous research into the social uses of television and the need for clear guidelines and adapted user testing show the relevance of our research. Several theoretical frameworks form the basis of our research, most notably the typology of social uses by Lull (1980), Clark’s theory of language use (Monk, 2003) and the ‘media use as social action’ theory (Renckstorf & Wester, 2004). Finally, the methodology with which our research questions will be answered is described.
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